Inspired

Seen & Reviewed

Mike Stuffler, a legend in the German watch scene, former moderator of Watchuseek forums

"Do I recommend the 11i11 with a clear conscience?
Yes. Of course, it depends what you are looking for.
The purely technical details speak for themselves. In addition, it features an imaginative and (to me) convincing design. Pablo Picasso once formulated 'The chief enemy of creativity is good sense.' Watch collecting can be far too serious We often block our view of the extraordinary, the special, the different."

Watchuseek

No one combines humour and style in the watch world quite like Sophie Cassaro from Sophie’s Watch World.

"The epitome of a conversation starter: a watch that’s beautifully bonkers. The 11i11 ssat watch definitely puts a smile on my face."

Instagram reel

Instagram post

Oracle Time, an established British watch magazine

"Set on your choice of a huge selection of Hirsche straps, it’s a wrist statement if ever there was one."

Article: 17 of the Coolest Quartz Watches You Can Buy in 2025

Travis Mickel is the founder of the Watch Collectors Of California And Beyond (COCAB) community

"Very unique design!

Has an 8 o’clock crown which can be used as a normal crown contributing half of an eight along with the other half on the dial. Can also be used as a reminder to not forget something."

YouTube

Crazy Rich Watches usually covers rather higher priced watches

"Straight out of Vienna. Avant-garde art for the wrist (giving us major Alain Silberstein vibes)."

Instagram

Customer voices

Patrick, WA, USA

"The watch is great. Even better in person. Also got the rhe wife stamp of approval so that's 2 for 2!"

Ana, UK

"I never believed my 1111 watch would become such a favourite. Keeps me on time and sparkles like a jewellery. Plus never short of admiration my whomever glances at it!"

Justin, UT, US

"I picked up the watch yesterday and I absolutely love it, thank you for making this product available and for your work in getting it to me."

Marijana, Macedonia

"One of the greatest surprise presents I have ever received!"

Marco, Portugal

"My go-to-watch for fancy events. People often comment on it!"