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11i11 saat (“11 past 11 watch” in Macedonian) is a Vienna-based brand of unisex watches founded by Petar Kajevski, a management and IT consultant and long-time Vienna resident.

The watches started as an idea for a dad joke made physical: a simple printed-dial watch playing with the visual similarity between Arabic 11 and Roman II. From that simple idea grew an irreverent brand that likes to play with contradictions – our watches are minimalist AND full of details, follow watch-design conventions AND look like no other watches.

The next-level watch? The canonical time for photographing most watches is 10 past 10. Well, we’re the 11 past 11 watch – and we look best with our hands at almost 11 past 11.

Unsurprisingly, our watches are not to everyone’s taste, but they tend to click with creative people from very different backgrounds who don’t need the validation of millions of others wearing the same watch designs.

Confidently different describes our customers just as much as it does our watches!

Many of these customers are strong, accomplished women – in fact, women wear over 40% of our watches, even though we offer only a single, relatively large watch size.

The About age is all about the creative process – and the creative people who have enjoyed the results. The Watches page will show you all their details, including the world-first CrownIndex – the crown as part of the 8 o’clock index.

But for a short introduction to the watches and the spirit of the brand, we can hardly beat Sophie Cassaro’s take.

Feel like putting some watches straight into your shopping cart? Here you are!